Arden Garden Market Arden Garden Market
Wayne Thiebaud - Y-River 1998
arden @ Del Paso | 1409 Del Paso Blvd | Sacramento, CA
Every Saturday 9-1

Success Factors And Projected Budget

SUCCESS FACTORS AND PROJECTED BUDGET

 

A leading expert in produce distribution in Sacramento is already speaking to farmers statewide to confirm commitment to rent stall space in the hub building. In effect the stalls will be pre-leased before the project is complete. Once open, market managers will continue to attract producers’ participation.

Cash flow projections show that the Market can run in the black from the first day of operation. With 160 farmers and vendors renting stalls at a very low charge of $20 per day, initial monthly income will be $38,100. Additional income will come from providers including Soil Born, the organization that operates the Hub and from Good Design’s monthly market.

Gross revenue is estimated at $83,400 per month, circa $100,000,000 per annum. It will cover the costs of a market manager, two staff members, special events, insurance, utilities, and a reserve fund.

 

 

Monthly Revenue

 

160 Outdoor Vendors x 12 days @ $20 ea............................................................ 38,100.00

 

20 Ethnic Vendors Stalls x 30 days @ $40 ea........................................................ 24,000.00

 

8 Main Market Vendors x 30 days @$60 ea........................................................... 14,400.00

 

HUB bldg. Soil Born................................................................................................. 1,500.00

 

2 Food Trucks x 12 days @$50 ea......................................................................... 3,600.00

 

2 Other Food Trucks x30 days @ $30 ea.............................................................. 1,800.00

 

Total Monthly Income 83,400.00

 

Monthly Expenses

 

Personnel Budget............................................................................................. 35,000.00

 

Rents and Fees................................................................................................ 11,000.00

 

Marketing/Promotions/Special Events................................................................ 5,000.00

 

Insurance.......................................................................................................... 1,000.00

 

Maintenance..................................................................................................... 6,000.00

 

Utilities/Water/Garbage (Solar energy free of charge)..................................... 3,000.00

 

Grand Total Monthly Expenses 61,000.00

 

(Does not include parking expenses or revenues)